Pepsi Cares
Social

Pepsi Cares

OBJECTIVE
Social
services
Social, Campaign Concepting, Digital
Link

Pepsi Cares promotes giving back to the Carolinas, with a pop of fun across every piece of creative.

Social series: Shareable digital postcards connect Carolinians with the people they’ve missed during COVID.
Influencer campaign: Luke Kuechly photoshoot and designs elevate the mission to give back while enjoying life in the Carolinas.

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